MIRA, an Angolan market research and business intelligence company, announces the results of its annual MIRA RADIO 2024 study.

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The results of the MIRA RADIO 2024 survey were obtained by applying a telephone survey to a sample of 2030 individuals, aged 15 or over, living in Luanda, Benguela, Huíla and Huambo.

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This expanded sample made it possible to obtain reliable results and reveal the habits of Angolans living in the provinces of Benguela, Huambo and Huíla with regard to radio listening.

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The survey took place during the month of March 2024, and the results obtained were treated statistically in accordance with international standards that must be met to obtain valid information.

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